Festival tourism (thematic tourism, event tourism) is a kind of tourism whose main purpose is dedicated to any event.

Unique tours, combining traditional holidays and participation in the most spectacular events on the planet, are gradually gaining in popularity.

Event tourism is a wonderful holiday atmosphere, individual holiday conditions and unforgettable experiences. The main feature of event tourism is the many vivid unique moments.

Targeted thematic target audiences are high-income, well-to-do tourists and companies consisting of several couples.

Festival tourism can be classified by event size (national or international level) and by event theme. There are several thematic types in event tourism:

national festivals and holidays;
theatrical shows;
film and theater festivals;
gastronomic festivals;
festivals and flower exhibitions;
fashion shows;
music festivals and music competitions;
sporting events.